Created by Tracy Matthews, founder of
Creatives Rule the World®, The Art of Reinvention, and Icon Era Mastermind Experience
The Year You Live in Limitless Creativity and Abundance
The Breakthrough
A 21-Day Activation to Expand Your Vision, Visibility, and Capacity for your most Creative & Wealthy Year...
...so you stop hiding how powerful you are and start opening your capacity to be seen, heard, and well paid for your work.
Normally $111
Join Now for $44
Created by Tracy Matthews, founder of
Creatives Rule the World®, The Art of Reinvention, and Icon Era Mastermind Experience
Why You Feel the Pull for “More” (But Aren’t Fully Living It Yet)
Why You Feel the Pull for “More”
(But Aren’t Fully Living It Yet)
Most creatives, visionaries, artists, and entrepreneurs are not blocked by a lack of ideas. They are blocked by the size of the vision they are willing to hold and the amount of visibility they feel safe receiving.
You can feel a bigger brand and purpose calling you: one that brings more creative expression, more wealth, and more rooms and opportunities that match who you are now.
But your current vision and visibility may still be sized to your past capacity, and your body might not yet feel fully safe being seen at the level you are asking for.
The Breakthrough is a 21-day container to gently, powerfully expand that.
During This 21-Day Activation, You Will Realign Your 4 V’s
Through short daily audio trainings and potent identity activations, you will:
Vision: See the Bigger Picture
Create an expansive vision for the iconic brand and body of work you are here to lead: one that actually excites you, stretches you, and gives your next chapter a clear direction.
Voice: Embody Your Brilliance
Begin to find clearer language for what you are here to do now, so when you talk about your work it feels more true, grounded, and aligned with how powerful you actually are.
Visibility: Open Your Capacity to Be Seen
Increase your capacity to hold more visibility, clients, opportunities, and income without burning out your nervous system, so being seen as a leader feels safer and more natural.
Vibration: Turn Your Creative & Wealthy Frequency Back On
Turn your creative frequency back on and raise the energetic standard for what you are available for, so you feel resourced, inspired, and open to bigger possibilities.
This is not about starting over or fixing yourself.
It is about expanding who you allow yourself to be, how big your vision is allowed to get, and how visible you are willing to become with it
YOU KNOW YOU'RE BUILDING SOMETHING ICONIC…
The Breakthrough is a powerful activation for the soul-led visionary, creative, artist, or entrepreneur who knows there is a bigger expression of their work "begging" to come through.
You are in this season where…
A clear, expansive vision you can say in 30 seconds for the next evolution of your work and impact.
The confidence to step toward bigger opportunities and aligned decisions that actually support that vision.
Energy that matches your goals, so asks, pricing, and visibility feel calm, grounded, and powerful instead of overwhelming.
90 days of access to all challenge audios and activations, so you can return to the work and re-anchor your frequency as the year unfolds.
You’ll walk away with..
You can feel a big idea, expansion of your work, or next chapter nudging you, and you are finally ready to move on it instead of parking it on the “someday” shelf.
You are ready to show up as the most expanded version of you: the one who is visible, expressed, and not afraid to be seen in her full power.
You are destined to be well paid for your creative genius and talent, not just “getting by” while everyone else benefits from your gifts.
You are craving one real-world ripple (a movement, message, offer, or piece of art) that your dream clients can actually feel and respond to.
You know this season is about turning the volume up on your desires, not shrinking them to fit your current circumstances.
Here’s what you get
Daily Bite-Sized Audio Trainings
Short, guided audios that help you upgrade identity, get clear on your vision, and feel safer being seen so that you can expand your capacity for more income.
3 Potent Identity Activations
Powerful activations that drop you into the experience of your next chapter, now. You’ll step into the feeling of the outcome, so your next action feels obvious and aligned.
A Private Portal
To connect with other high-level creatives, leaders, and soul-led entrepreneurs. Share your wins, stay accountable, and keep your frequency steady, without noise or overwhelm.
Go VIP and get…
3 Day VIP Live Coaching Experience with Tracy Matthews on January 26th to 28th to activate your vision and create your execution strategy for your best year yet. You'll get personalized coaching with Tracy to remove visibility and creative blocks and open up your vessel to receive more wealth and abundance this year.
Normally $111
Join Now for $44
* There’s an option to upgrade to VIP during checkout
Hi, I am Tracy, a multi-faceted, serial entrepreneur who has generated tens of millions of dollars by starting and growing multiple creative brands across multiple industries.
Most business coaches and strategists want to put creatives like you in a box, which is the death of a visionary and artist. You have a lot of ideas and you want the flexibility to create and expand with limitless energy, not spend your entire life doing the same thing over and over again. Yes, there is a time for focus, and what if focus and creative freedom could co-exist?
If you are a creative with multiple passions and you are here to make a big impact with your art and ideas, there are no limits. It is time to step out of the box and your comfort zone and step into a more creative, visible, and wealthy expression of your work.
If you need more proof, here is what this work has created for me (so you know it is real):
Launched 5 creative brands across my career
Generated $22M+ from my creative genius and offers
Re-aligned with purpose and conviction at each new chapter
Built a community of 150,000+ creatives across platforms
Sold out retreats and programs, repeatedly
Booked stages, podcasts, and media by being clear and visible
Called in a life I love (soul partner, home, travel) by leading with vision
If you are in my world, get ready to design a life you love by building a business that pays for it.
I have used this same activation process to call in abundant wealth, a dream home, the love of my life, a business that paid me in overflow, and so much fun and enjoyment.
I am going to pour into you and serve you at the highest level. I believe that when you have access to your creative life force, there are no limits to what is possible for you.
When you join my world, you will not even recognize the old version of you (in the best way).
When you join my world, miracles happen, and you won’t even recognize the old version of you (in a good way)..
Step Into Your Most Creative, Wealthy, and Abundant Year Yet..
(I should be charging thousands for this experience)
Normally $111
Join Now for $44
* There’s an option to upgrade to VIP during checkout
FAQs
When does the 21-Day Activation start?
The Pre-Party is on January 5th and we begin on January 9th. You’ll get all the details and portal access via email so you’re ready to go
I’m busy—what if I can’t show up every single day live?
The daily trainings are short, bite-sized audio lessons you can listen to on your own time. You’ll have 90 days of access, so you can catch up, re-listen, and integrate at your own pace.
Is this just “mindset” or will I leave with something tangible?
You’ll walk away with:
✔️ A crystal-clear vision for the next phase of your work
✔️ Tangible action steps that match your goals
✔️ A grounded sense of who you’re becoming in this next chapter
It’s a fusion of energetic activation + practical clarity.
Who is this best for?
Soul-led creatives, artists, visionaries, and entrepreneurs who:
✔️ Know they’re meant for a bigger stage or deeper impact
✔️ Have a Big Idea they’ve been sitting on
✔️ Are ready to get paid like a CEO for their creative genius
✔️ Want their life and business to feel more vibrant, free, and abundant
What’s the difference between the regular challenge and VIP?
The 21-Day Activation gives you:
✔️ Daily audios
✔️ Vision + identity activations
✔️ Community portal
✔️ 90 days access
The VIP Experience adds:
✔️ 3 days of live coaching with Tracy (Jan 26–28)
✔️ Personalized feedback on your vision and execution strategy
✔️ Support to dissolve visibility and creative blocks in real time
If you want Tracy’s hands, eyes, and brain on your vision, VIP is the move.
How will I access everything?
You’ll get an email with your login to the private portal, where all audios, activations, and replays will live. You’ll also find community access details there.
