Build a brand people are obsessed with and can't stop buying from.
Daily audio training, coaching, and frequency work so simple to execute that daily sales become your new normal and checking your bank balance becomes the best part of your day.
Build a brand people are obsessed with and can't stop buying from.
Daily audio training, coaching, and frequency work so simple to execute that daily sales become your new normal and checking your bank balance becomes the best part of your day.
You're not here by accident.
You're here because you're a creative, a visionary, an artist who knows she's built for more. And you're done letting your income be the smallest thing about you.
You've watched it happen.
Peers with less talent, less heart, and less to say building bigger audiences, selling out launches, and making it look easy.
And you're left wondering: Why not me?
It's time to build the kind of brand your people are so obsessed with they don't just buy once. They buy everything. They tell their friends. They come back before you've even launched the next thing.
It’s time to build the kind of brand that your dreamiest clients are so obsessed with, they buy not just once, but everything you have to offer.
It's your turn. The Launchpad is how we make it happen
You don’t need more information. You need daily alignment and attunement.
Most founders aren’t failing because they’re lazy. They’re failing because they’re fragmented and scattered, showing up as five different versions of themselves (and wondering why nothing is sticking).
One day, you're inspired. The next day, you're spiraling.
One day, you're posting. The next day, you're ghosting.
One day, you're ready to sell. The next day, you're second-guessing your entire offer.
Sound familiar?
You've probably...
Bought course after course, never implemented, and beat yourself up about it. Tried to get consistent through sheer willpower and burned out every single time. Had moments where your brand felt completely magnetic and then had no idea how to recreate it.
Here's the truth nobody is telling you.
The problem isn't your offer. It isn't your audience. It isn't your content strategy. It's that you don't have a daily place to recalibrate who you are, what you stand for, and how to sell it with conviction.
That's exactly what The Launchpad fixes.
Imagine waking up every morning knowing exactly who you are, what you're building, and what to do next.
No anxiety spiral at 6 am Monday morning. No second-guessing yourself and deleting your Instagram posts. No, starting from scratch every time a new fad or trend goes live..
Just a founder who shows up, sells with conviction, and watches her income grow because she finally has a daily rhythm that works.
That's what The Launchpad is built to create.
What My Clients Are Saying
"I had to make myself quite vulnerable, and I must thank Tracy for being really respectful, really kind and generous of spirit. Tracy is the most skilled facilitator and leader I've ever had the great fortune to work with. Tracy has the ability to have an overview of your business and see the best, most efficient way for you to make changes."
Shirley Larkan
Larkan Bespoke
"Tracy brings in this ability to always find the connections where people need them and creates amazing friendships. The way that she curates different friendships and groups - I knew it was going to be an incredible experience. The way she puts programs together, the people that come are all there to help each other."
Paula Owen
Paula Owen Photography
Here’s How The Launchpad Works
Every single day, I show up in your ear.
A short, focused audio on messaging, sales, visibility, or the identity work that makes all of it compound. Some days it's a tactical strategy you can execute immediately. Some days, it's the mindset and energetic work that unlock everything else. Every day it moves you forward.
No long weekly training sessions to find time for. No modules to feel guilty about skipping. Just 10 to 20 minutes of daily coaching designed to fit into your real life and keep you in momentum, no matter what else is happening.
This is not information overload. This is calibration, which will make a massive difference.
Here’s what’s included:
Daily Audio Coaching
Short, potent, and immediately actionable. Every day, you get new training on messaging, sales, brand positioning, and the wealth-identity work that makes it all compound. So you stop overthinking, start creating, and sell with the kind of confidence that makes people want to buy from you before you even finish the pitch.
($5555 value)
A Monthly Live Hotseat Coaching Call
Once a month, we get on a live 60-minute call together. Bring your real questions, your stuck moments, your "I don't know how to say this" copy problems. You get direct coaching from me in real time, so nothing stays stuck for long
($2222 value)
A High-Vibe Creative Community
The people you surround yourself with determine how fast you grow. Inside The Launchpad, you're surrounded by ambitious creative founders who are building at your level and beyond. They get it. They cheer for you. They keep you accountable on the days you want to ghost your own business.
($2222 Value)
Special Edition Masterclasses with Guest Experts
Every quarter, we go deep into messaging, branding, marketing, visibility, and energetic amplification. These are not “fluffy” pep talks. They are strategic deep dives designed to move your brand and your revenue to the next level.
($2222 value)
BONUS: Access to The Creative Frequency
This is the identity and nervous system work that makes everything else stick. Because you can have the best strategy in the world and still self-sabotage if your identity hasn't caught up to the level you're calling in. The Creative Frequency recalibrates you so you stop shrinking, start selling with ease, and actually hold the growth you're creating.
($2222 value)
What We Obsess Over Inside The Launchpad
Magnetic messaging that sounds like you and only you, not a template, not someone else's voice.
Content that builds brand devotion so deep that trust, desire, and demand do the selling for you.
Founder-led brand positioning that makes people buy from you, not just your offer.
The energetics of visibility, wealth, and leadership so you make more with the same effort you're already putting in.
A cult following of loyal buyers who come back for everything you create and tell their friends before you've even launched.
This is the foundation that turns into scalable offers, sold out programs and products, and a legacy brand that outlasts every algorithm change and every platform shift.
Here’s how you’ll change…
You stop questioning every single move, word, and idea and start making decisions like someone who knows exactly who she is and what she stands for.
The perfectionism spiral stops running your business. You do.
You show up consistently, not because you forced yourself to, but because you're finally showing up like the version of you who sells with ease, creates with joy, and grows without burning out.
Your messaging gets sharper. Your audience gets more loyal. Your sales get more consistent. And for the first time in a long time your bank balance starts to reflect how good you actually are.
This is what happens when you stop white-knuckling your business and start leading it.
You belong in The Launchpad if:
Inside The Launchpad, we obsess over:
You want to make a lot of money and keep it growing without ever diluting your art, your voice, or your values.
You want daily strategies that make money now and an identity upgrade that makes it stick.
You want a brand so magnetic that people find you, follow you, and buy from you on repeat.
You know you move faster with a coach in your ear every day, and you're ready to stop going it alone.
You know your network is your net worth, and you're ready to be surrounded by creative founders who are building at your level and beyond.
You're self-led, ambitious, and done asking for permission to be seen for your creative genius.
This is where creativity, strategy, energy, and execution come together in a daily coaching model so simple you'll actually do it: every single day.
Your Investment
Total Value: $14,443+
$2,222 paid in full
or $222 per month
When you break it down, the Launchpad is less than $6.10 a day. Less than your morning coffee. For a daily coaching relationship that builds the brand you've been trying to build alone for years.
Your Investment:
$2,222 paid in full or $222 per month
This is a 12-month commitment because real transformation doesn't happen in a weekend. It compounds. And by month three, you won't recognize the founder you were when you started.
Ready to build your iconic brand?
You've read this far because something in you already knows this is the missing piece.
Stop waiting for a better time. Stop waiting for more proof. Stop waiting to feel ready.
The founder you're becoming doesn't wait. She decides.
Total Value: $14,443+
Your Investment:
$2,222 paid in full or $222 per month
Hi, I’m Tracy...
I'm a serial entrepreneur, creative founder, and business coach who has generated $22M+ across five creative brands in multiple industries. I've built communities, sold out retreats, booked stages and media, and created a life I'm genuinely obsessed with, including the soul partner, the dream home, and the freedom to create on my own terms.
But here's what I want you to know. I didn't get here by following someone else's playbook.
I got here by doing exactly what I teach inside The Launchpad. Showing up daily. Recalibrating my identity at every new chapter. Building brands that sound, feel, and sell like me. And refusing to let anyone put my creativity in a box.
I've spent years working with creatives, visionaries, and artists who are incredibly talented and wildly underpaid. Not because they aren't good enough. Because nobody taught them how to build a founder-led brand that sells as powerfully as their work deserves.
That's exactly why I built The Launchpad.
If you're in my world, get ready because the version of you that joins today and the version of you that shows up 365 days from now are going to be two very different founders. And that's the whole point.
xo, Tracy Matthews
"Your vibe attracts your tribe, and Tracy Matthews is the vibe. Tracy creates a community that is hungry for expansion and growth. She has an incredible community of speakers that contributed to the program - we got to learn from her and other experts in the industry."
Petra Krebbs
PK Consulting
Here's what you get
WEEK 1-2:
Foundation & Clarity
Get crystal clear on your positioning, audience, and brand purpose
→ [FILL IN: outcome — e.g., no more second-guessing your niche or offer]
WEEK 3-6:
Offer Development & Messaging
Get crystal clear on your positioning, audience, and brand purpose
→ [FILL IN: outcome — e.g., no more second-guessing your niche or offer]
WEEK 7-9:
Visibility & Sales Strategy
Show up with confidence, attract aligned clients, and convert with ease
→ Build a simple, repeatable sales system that feels good
WEEK 10-12:
Offer Development & Messaging
Get crystal clear on your positioning, audience, and brand purpose
→ [FILL IN: outcome — e.g., no more second-guessing your niche or offer]
Spots are limited. Apply today to secure yours.
Quick FAQs
How long are the audios?
Short and potent. Most are between 10 and 20 minutes, designed to fit into your real life. Listen while you're getting ready, walking your dog, driving between calls, or packaging orders. No screen required. No blocking out your calendar. Just daily calibration that keeps you moving forward no matter how busy life gets.
Is this a course library?
No. This is not a library of content you'll bookmark, feel guilty about, and never open. This is daily coaching that shows up in your ear every single day for 365 days. The difference is momentum. You don't fall behind because there's nothing to fall behind on. You just show up daily and let it compound.
I've bought programs before that didn't work. Why is this different?
Because the reason those programs didn't work wasn't you. It was the format. Most programs give you information and wish you luck. The Launchpad gives you daily calibration, a live monthly coaching call, a community of founders building alongside you, and an identity framework that makes the strategy actually stick. Information without daily recalibration doesn't compound. This does.
Who is this best for?
Self-led creatives, visionaries, artists, coaches, healers, and founders who are already making money but know they're capable of so much more. If you're done white-knuckling your business and ready to build a brand that sells with ease and feels completely like you, you're in the right place.
Is it a monthly membership?
It's a 12 month annual commitment with a pay in full option at $2,222 or a monthly payment plan at $222 per month. It's designed as a year because real transformation compounds. By month three you won't recognize the founder you were when you started.
What if I'm too busy to keep up?
The daily audio format was specifically designed for busy founders. There's nothing to keep up with and nothing to catch up on. You listen when you can. You implement what lands. You come back to the monthly live call when you need direct coaching. The Launchpad works around your life, not the other way around.
Will this lead to your mastermind?
Yes. The Launchpad is the foundation. If your goal is to build the brand first and scale into a high level mastermind next, you're starting in exactly the right place.
